Q: What is the easiest thing to sell online? Is it a good affiliate product? An online marketing or entrepreneurial offer? What about a small product in a really obscure "mini-niche" that no one knows about but ME? Or maybe I'll just try to sell NOTHING... and get rich with AdSense, or contextual ads?
Any of these questions sound familiar? In this article I'm going to share with you the absolute EASIEST thing to sell online, and why if you are serious about success, and actually enjoying the work that you do, you'll actually apply this system to YOUR business, starting today (no more wasting time and spinning your wheels on silly stuff that will NEVER work).
Curious to know more? Continue reading as we take a closer look below!
The EASIEST thing to sell online is simple.
YOU.
If you can codify your knowledge into a service, there is NO better way to turn your passion into perpetual piles of PROFIT. Period.
Why?
Because if I need help, and you have genuine expertise, and authority in a niche or marketplace, "YOU" have value in my life.
You can set your own prices (and believe me, people WILL pay them if you deliver what you do best).
You can work with who you want to... and equally as important, you can NOT work with whom you don't.
Remember... services, like the ones you can offer as a coach, consultant, teacher or trainer have a MUCH higher perceived value than eBooks, audio programs, membership sites, and other stuff that most "gurus" want you to believe you need.
For example - when I had a "real" business, I paid my accountant BIG bucks every time I needed to sit down with him for an hour or two and just get some of my questions answered. I didn't love it... but I did, because he helped my business save money.
If he would have put the same information into an eBook, or membership site, and said - "listen to this", I would have never agreed to pay even a fraction of that amount.
If you can organize and codify what you know into something that can be transmitted as a service... I don't care if you are a dry cleaner or a dentist, a clairvoyant or a credit counselor, you CAN get rich doing work that you love.
The truth is, selling yourself, in the best possible sense of the word, is the most elegant business model in the world.
And the online marketing model makes setting it up a cinch.
The fastest approach is what I call the "Strategy of Straight Lines" and it focused on moving strangers from subscribers, and subscribers into sales.
Basically, it works in 3 simple steps.
You create content, much like this.
And you use that content to generate a community of people who are interested in your expertise. And through a follow up conversation (via an email auto responder) you convert a small percentage of your community into clients.
For most personal service markets, a small 5% conversion percentage can make you very financially successful, and you are still helping (hopefully) 100% of the people who are on your "list" but aren't ready, able or willing to pay for higher end help.
Remember, content creation is 100% free, and that is the engine that drives your business using this approach.
An auto responder is very inexpensive, and there are plenty of services that offer FREE services, until you get to a significant amount of subscribers.
It's really that easy.
And I truly hope, if you are sick of sputtering, fluttering and jumping around from thing to thing, that you'll get SUPER serious in 2013, believe in something BIG, and make major momentum... both in your brand, in your business, and your bank account to boot!
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